Blog
Risk-Taking – Two Strangers and a Wedding
In the radio world, it often pays to take risks. If you want your station’s marketing strategies to pay off, you must be bold. Risk-taking is a way for your station to stand out and define itself; becoming more visible to listeners. Furthermore, making a bold move will stop you relying on the same old marketingRead More
3 Things to Remember When Tweeting for Your Radio Station
Radio is an excellent medium to join-in on, and to create, conversation. However, nowadays a good social media strategy is essential to engage with your listeners. Twitter is very different from other social platforms and is probably one of the most confounding of them all. It takes a bit of understanding before your followers can startRead More
4 Things Your Radio Station is Getting Wrong on Snapchat
Snapchat now has 158 million daily active users. It is the platform of the moment to reach a large and active audience. If your radio station is on Snapchat, you’re already one step ahead. However, are you doing everything you can to engage and recruit listeners on Snapchat? You’re not keeping it real Snapchat’s informal style isRead More
RAJAR Q1 2017 – Things To Note…
The latest figures by RAJAR have been released today (18th May 2017) and they show some good news for radio listenership! According to the figures, we are now listening to radio more than ever before; with listenership up year on year from 47.8 million to 48.2 million. We are now consuming over 1 billion hoursRead More
Amazon Echo and Google Home will Change Radio
When radio was first introduced in the 1920s and 1930s, they were a family focused point. Families would gather around their single radio set to tune into their favourite shows making it for great family bonding time. The rise of digital media, however, means that radio has lost its presence in the home. PeopleRead More
Why You Should Implement Facebook Messenger Into Your Radio Station’s Social Media Strategy
Facebook has changed the way the world communicates. With Facebook Messenger available for businesses, a new channel for listener engagement has opened. Your radio stations should be implementing Facebook Messenger into your social media strategy to see a growth in listener acquisition as well as listener retention. 1. Everyone is on Messenger Messaging is without aRead More
3 Examples of Guerrilla Marketing in Radio
Guerrilla marketing is an advertising strategy designed for businesses with small budgets. It involves high imagination and aims to promote a product or service in an unconventional way. Guerrilla marketing focuses on grasping the public’s attention with personal and memorable marketing. Check out three of the best examples of guerrilla marketing in radio to hopefully give yourRead More
Reminder of the Radio Station Election Guidelines 2017
Following the announcement of an early general election, it is an important time to remind Ofcom-regulated radio stations the set of practices that are required to follow during the election period. Ofcom take the rules about covering elections very seriously, and broadcasters must understand their obligations in order to avoid any fines or unwantedRead More
3 Reasons Why Your Radio Station Can No Longer Ignore Snapchat
Your radio station can no longer afford to ignore Snapchat. It now has 158 million daily active users. It is the platform of the moment to reach a large and active audience. Your radio station should be actively working on engaging and recruiting listeners on Snapchat. Read on to find out why. 1. Share OriginalRead More
As Google’s Ad Placement Pushes More Brands to Take Down their Adverts, Radio Advertising Seems More Appealing than Ever
Google has recently plunged into crisis after many brands have pulled their adverts from its platform. Brands’ campaigns appeared alongside extremist YouTube videos, essentially getting brands to contribute funds to hate preachers, racists as well as terrorist organisations. Brands to take down their adverts from Google include multinational companies, such as McDonald’s, HSBC, L’Oreal and Audi.Read More
Why Digital Radio in Hong Kong Should Not Have Been Shut Down
Digital radio in Hong Kong was introduced in 2010. Licenses were granted to public broadcaster RTHK in 2011 as well as three commercial operators. However, six years on, RTHK is now the only local operator providing services. Phoenix U Radio, Digital Broadcasting Corporation and Metro Broadcast Corporation all had their licences terminated. Now, the governmentRead More
5 Easy Ways to Promote your Podcast and Expand your Audience
Whether you are a radio station or an independent podcaster, there is no point in having a podcast if no one listens to it. Check out these five easy ways to get more podcast listeners. Enticing artwork and description Similar to album artwork, your podcast artwork is very important to success. It is theRead More
Why the Panoply Pilot Project will Work Well
Podcast company Panoply have launched the Panoply Pilot Project. The project asks listeners to select new shows to turn into a full season. Listeners can offer feedback on each show and also vote for the ones they want to hear as a regular series. Users can vote by subscribing to their favourite podcast on iTunes or voting onRead More
Online Radio Listening Has Not Stopped Growing | Infographic
Online radio listening is doing nothing but growing. The rise of mobile, the connected car and portable devices have all contribute towards this change. Now, 61% of Americans 12+ listen to online radio at least once a month. For the younger generation, those aged 12-24, this stat is even higher with 87% tuning into onlineRead More
How do Radio Stations Make Money?
Most radio stations are free to listen to because listeners are not the customers; they are the product being sold and make up the radio station’s audience. The listening audience, similar to a TV audience and social media users, are the product being sold to advertisers. This is how radio stations make money; through advertising. Extra income alsoRead More
Advertisers Are Missing a Huge Opportunity in Podcasting
According to data released last week by Edison Research and Triton Digital, recognition of podcasting has increased. Familiarity with the term podcasting, having remained rather static from 2009 to 2015, has shown more than a twenty percent increase in the past two years. Now, an estimated 168 million Americans, 12 years and up, are familiarRead More
Podcasting Consumer Statistics | Infographic
Recognition of podcasting has not stopped growing. Familiarity with the term, having remained rather static from 2009 to 2015, has shown more than a twenty percent increase in the past two years. Now, an estimated 168 million Americans, 12 years and up, are familiar with the term. Podcast consumption has also hit a new high, withRead More
Radio Advertising Effectiveness – What Makes Radio Advertising so Effective?
Radio has been around for over a century and even with the rise of digital, it is still a very powerful medium. Last year, the UK’s commercial radio sector reaped its largest ever annual advertising revenue total, with spending worth £645.8 million (Radiocentre). Radio advertising offers businesses a cheap and quick way to get brandRead More
Infinite Dial 2017 – Radio Continues to Dominate The Car
Edison Research and Triton Digital last night unveiled their yearly Infinite Dial study, where they show American consumer usage of media and technology, including coverage of digital audio, social media, mobile smart speakers and podcast consumption. The Infinite Dial study uses the “gold standard” of nationally representative survey research. The study has become the report card onRead More
4 Tips to Making a Succesful Radio Ad
June 14, 2017 by Camii Whidborne • Blog
Radio is the second-most powerful medium in the US, reaching 59 percent of the country’s population each day and reaching 89% of the UK population every week. To drive leads and revenues, radio advertisements are an effective tool for your business – they are cost-effective, measurable and very targeted. Read on to find four powerful tips onRead More
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