Exaget Week in Review: Podcasting, iHeartMedia & Content Marketing!

Welcome to this week’s issue of the Exaget Week in Review. We look at relevant and interesting articles from the internet, industry and keep you up-to-date with news about Exaget. From now on, we have decided to move the Week in Review to Fridays. If you ever have any suggestions about Exaget, the article orRead More

Interview with Matthew Layton: Broadcast Partnership Account Manager

Today we interview Matthew Layton, Exaget’s Broadcast Partnership Account Manager. After graduating from the University of Cambridge Matthew worked in a wide range of roles within the radio & broadcast industry. In his spare time he runs ZoneOneRadio. Why did you choose to work in a startup? I didn’t really choose to work in a startup, I chose toRead More

Interview with Shankar Meembat: CEO of Exaget

In this new series of blog articles we interview staff from Exaget and UTuneMe to find out what’s new. Today we speak to Shankar Meembat, CEO of Exaget and find out what it’s like to be the head of a fast-growing and exciting tech startup.   What is your average workday like? Pretty much fullRead More

Exaget Week in Review: RAIN Summit, IAB Audit & More

Welcome back to Exaget’s Week in Review. We’ve taken a short break over the past couple of weeks but we’re now back in swing of things and looking forward to keeping you up-to-date. In the Exaget Week in Review we look at interesting, informative and educational content from our industries. If you ever have anyRead More

Will Pandora Kill the Radio Star?

As traditional radio listening hits its lowest point ever and more and more young people are using services like Pandora to discover new music, do digital music services mean the end for radio? “Video Killed The Radio Star.” So sang The Buggles on their 1979 worldwide hit record which reached number 1 in 16 countries.Read More

DAB or Internet Radio ?

DAB or Internet Radio ?

Digital audio broadcasting (DAB), also known as digital radio and high-definition radio, is audio broadcasting in which analog audio is converted into a digital signal and transmitted on an assigned channel in the AM or (more usually) FM frequency range. DAB is said to offer compact disc (CD) – quality audio on the FM (frequencyRead More

UKRD Group joins forces with Exaget to bring Digital Audio Ads to its online listeners

UKRD Group joins forces with Exaget to bring Digital Audio Ads to its online listeners

Local commercial radio operator, UKRD, has linked up with Nordic firm, Exaget, a provider of technology for the delivery of personalised audio content, to enhance the listening experience of its mobile app based users. The two companies today announced the deployment of Exaget’s patent-pending Ad insertion SDK (Software Development Kit) and Ad Exchange to theRead More

Exaget Week In Review: Mobile Advertising & Digital Audio Exchange

Exaget Week In Review: Mobile Advertising & Digital Audio Exchange

At RAIN Summit West in April, keynoter Jason Calacanis caused a stir when he held up a phone and chanted, “Mobile is the only thing that matters, mobile is the only thing that matters.” Mobile ad spending is set to blow past newspapers, magazines and radio this year for the first time in the US,Read More

Exaget Week In Review: Radio Growth In US & Location Based Digital Advertising

Exaget Week In Review: Radio Growth In US & Location Based Digital Advertising

Mary Meeker’s presentation featuring data from Nielsen and Billboard shows that legal online streaming (on services such as Pandora and Spotify) is booming in the US, and appears to be eating into both digital and physical music purchases. Last week, the research firm Edison Research, well-known in industry for its annual “Infinite Dial” studies, releasedRead More

Exaget Week In Review: Digital Audio Exchange, Listening Figures & Mobile Advertising

Exaget Week In Review: Digital Audio Exchange, Listening Figures & Mobile Advertising

Global has launched the Digital Advertising Exchange (DAX), an advertising platform allowing media buyers access to brands across Global’s portfolio as well as brands from Bauer Media and services such as Spotify and Blinkbox. Edison Research has released a summary of what it characterizes as a “groundbreaking” study of what American adults and teens listenRead More

Exaget Week In Review: Music Streaming, Mobile Local Ad and Radio Listening

Exaget Week In Review: Music Streaming, Mobile Local Ad and Radio Listening

Boutique investment banking firm Coady Diemar released its June edition of the Random Bits note to investors.Focused on digital music, with particular attention to the Apple/Beats acquisition, the analysis concludes that the so-called access model is supplanting music ownership. Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending byRead More

Exaget Week In Review: Radio & Mobile Ad Revenue, GeoTargeted Ads, Mobile & Internet Trends

Exaget Week In Review: Radio & Mobile Ad Revenue, GeoTargeted Ads, Mobile & Internet Trends

Mary Meeker, the former Morgan Stanley analyst and current Kleiner Perkins investor, has built a personal franchise around her annual Internet trends report. She delivered her latest at the Code Conference this week. Spotify announced at a press event, that the music service is now available to Brazilian users. The expansion marks the 57th countryRead More

Exaget Week In Review: Radio Advertising & Digital Revenue, Internet-Connected Cars

Exaget Week In Review: Radio Advertising & Digital Revenue, Internet-Connected Cars

Marketing Evolution CEO Rex Briggs pointed out LAST WEEK, great creative moves product, which means great creative should bring you more revenue Two major disrupting forces are headed for the South African radio market that have the power to shake up the industry, just as online and blogging platforms have done to the print media.Read More

Exaget Week In Review: RAJAR Q1 2014, Mobile Advertising & Digital Listening

Exaget Week In Review: RAJAR Q1 2014, Mobile Advertising & Digital Listening

Radio stations across the UK calculated data released internally this week ahead of the embargo being lifted at midnight on RAJAR Q1 2014 data. The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunitiesRead More

Exaget Week In Review: Mobile Marketing & Radio Listening via Mobile Phone

Exaget Week In Review: Mobile Marketing & Radio Listening via Mobile Phone

Triton Digital® has released its monthly Top 20 Ranker for March 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics is accredited by the Media Rating Council. The adoption of smartphones is clearly taking off throughout every age group, butRead More

Exaget Week in Review: Mobile Advertising Forecasts & Future of Radio In Digital Age

Exaget Week in Review: Mobile Advertising Forecasts & Future of Radio In Digital Age

According to a recent study by the Pew Research Center, “The Web at 25 in the U.S.,” it has become harder for consumers to give up the Internet than TV. Fifty-three percent of Internet users say the Internet would be very hard to give up, up from 38% in 2006. Only 35% of adults sayRead More

Radio Going Digital

Radio Going Digital

The impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters. This was confirmed by Jacobs Media’s Latest techsurvey 10. In this survey, media habits of 11 different format core audiences listening to 199 radio stations in the U.S. & Canada, along with five generations from Boomers toRead More

Exaget Week in Review: Radio Poll, Streaming Growth, Mobile Local Ad Revenues, Radio Going Digital

Exaget Week in Review: Radio Poll, Streaming Growth, Mobile Local Ad Revenues, Radio Going Digital

A new poll conducted by TV magazine 60 Minutes, in collaboration with Vanity Fair magazine, found that Americans choose radio as their favourite music-listening medium more than any other. Billboard reported Nielsen SoundScan‘s sales and streaming numbers for the first quarter. CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5Read More

Exaget Week in Review: Radio & Media, Local Mobile Advertising, Internet Listening, Digital Ad Spending

Exaget Week in Review: Radio & Media, Local Mobile Advertising, Internet Listening, Digital Ad Spending

20 articles about Radio and the Media, curated by MediaUk‘s Radio Futurologist James Cridland Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands, however,Read More

Exaget Week in Review: Reach Radio Player, RadioDays, Radio Academy Awards, Nielsen Audio & Radio Revenue

Exaget Week in Review: Reach Radio Player, RadioDays, Radio Academy Awards, Nielsen Audio & Radio Revenue

Reach Radio Player Mobile App was launched by the Community Media Association in partnership with Exaget Ltd to serve the community radio sector with its very own mobile radio player, helping listeners to stay tuned in to their favourite community radio station wherever they are. Listeners are also able to connect, engage and share throughRead More

Exaget Week in Review: Radiodays Europe, Trulia’s Mobile Audio Ad Campaign, Google Tests Desktop-to-Mobile Advertising,

Exaget Week in Review: Radiodays Europe, Trulia’s Mobile Audio Ad Campaign, Google Tests Desktop-to-Mobile Advertising,

Radiodays Europe kicked off this week at the Dublin Convention Center. The annual two days event started in 2010, and attracts radio professionals from around the world. Larry Rosin, President of Edison Research, crossed the ocean with a message for the European radio industry Real estate search site Trulia is making news this week byRead More

Exaget Week in Review: Digital Music Streaming Reports from IFPI, Nielsen, RAB & Country Music on Smartphones

Exaget Week in Review: Digital Music Streaming Reports from IFPI, Nielsen, RAB & Country Music on Smartphones

The International Federation of Phonographic Industries (IFPI) released its summary of digital music usage and revenue for 2013. According to the March Nielsen RADAR report network ads reach over 181 million every week. UK country music fans are mainly using smart phones to access music from the genre because of a lack of home-grown radioRead More

Exaget Week in Review: Mobile Music Services, Radio Growth & Men’s Buying Behaviour

Exaget Week in Review: Mobile Music Services, Radio Growth & Men’s Buying Behaviour

James Cridland shared his experience from Mobile World Congress, focusing on Mobile giants like Samsung, Sony and Nokia launching their individual music service. A new survey report conducted by Borrell Associates for the Radio Advertising Bureau (RAB) reveals that the online revenues of radio stations grew 15% in 2013, and is projected to grow 22%Read More

Exaget Week in Review: Infinite Dial 2014, Best streaming service & Mobile Ads Target.

Exaget Week in Review: Infinite Dial 2014, Best streaming service & Mobile Ads Target.

The Infinite Dial, a large-scale research survey of consumer media usage in its 22nd year, was unleashed yesterday by Edison Research and sponsor Triton Digital. Triton is newly involved in the project, replacing former partner Arbitron. As in past years, The Infinite Dial 2014 was unveiled in a multimedia webinar hosted by Edison’s Tom WebsterRead More

Exaget Week in Review: Spotify’s Radio, Study Of Millennials, Cumulus on Rdio & Streaming.

Exaget Week in Review: Spotify’s Radio, Study Of Millennials, Cumulus on Rdio & Streaming.

Spotify announced a new programming tactic it calls a “radio show,” starring singer/songwriter Billy Bragg. Edison Research presented its new study, #MeetTheMillennials, at the Country Radio Seminar in Nashville Cumulus Media conducted its earning call yesterday, during which CEO Lew Dickey spoke about the partnership with music subscription service Rdio, and about online music generally.Read More

Exaget Week in Review: Study on Online Listening, RAJAR Local Radio Round-Up, Nielsen Audio Report, IAB Digital Audio Agency Day

Exaget Week in Review: Study on Online Listening, RAJAR Local Radio Round-Up, Nielsen Audio Report, IAB Digital Audio Agency Day

A new research report from eMarketer projects U.S. online listening to grow incrementally through to 2018, from 148-million listeners in 2013 to 183-million listeners in 2018. JACK fm Swindon has recorded a 345% increase in reach year on year, making the former Brunel FM station another success story for Celador. The first edition Nielsen‘s quarterlyRead More

Exaget Week in Review: Exaget’s Success, Audience Metrics, Streaming Growth by Mobile, Mobile Ad Attribution

Exaget Week in Review: Exaget’s Success, Audience Metrics, Streaming Growth by Mobile, Mobile Ad Attribution

Exaget was ranked first by the participants amongst the start-ups pitching at an event held at the British Embassy in Helsinki on the 12th of February 2013. Exaget is also proud to have been selected by Forum Virium, Helsinki to be amongst top 15 awesome mobile Start-ups from Helsinki in MWC Barcelona. Market-leading Internet radioRead More

Exaget Week in Review: All Radio Listening, Music App Revenue, FM in Mobile & Local Radio Ad

Exaget Week in Review: All Radio Listening, Music App Revenue, FM in Mobile & Local Radio Ad

ALL RADIO LISTENING. Today RAJAR announced 48.4 million adults or 91% of the adult (15+) UK population tuned in to their selected radio stations each week in the fourth quarter of 2013. This is up by approximately 1.4 million adults on the same quarter of the previous year (Q4, 2012). The total average number ofRead More

Exaget Week in Review: Targeted Radio Advertising, Mobile Transactions & Streaming Income

Exaget Week in Review: Targeted Radio Advertising, Mobile Transactions & Streaming Income

Berk Marketing reminds business owners that radio is an affordable, direct response vehicle that efficiently attracts qualified leads. On-line advertising may be new and shiny, but radio advertising is steady and reliable. Square’s million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’sRead More

Exaget Week in Review: BIA/Kelsey Mobile Predictions, Free Music on Smartphones, Rdio Now Free with Ads

Exaget Week in Review: BIA/Kelsey Mobile Predictions, Free Music on Smartphones, Rdio Now Free with Ads

BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Earlier this week, they released a report that highlights picks across local media coverage areas. The days of portable audio cassette and CD players are long gone. Instead, most mobile users listen to mobile music on newer, smaller devices,Read More