Internet Radio – The Next Big Thing: Exaget Week in Review
Internet radio has entered its first teenage years. 2015 has marked its thirteenth year, and internet radio has already come a long way for something that’s still relatively young and fresh. Whilst other radio platforms, such as DAB or the sage analogue, are struggling in keeping up with the hip competition that is online music streaming, internet radio is not only keeping up with the game, but come another thirteen years, could very well surpass it.
So this week, we are dedicating our Week in Review to Internet Radio. Happy Birthday chum!
Dutch go digital, apart from when it comes to radio
It looks like it’s not just the UK that’s being rather obstinate and slow to jump on the DAB world domination band-wagon. According to Dutch broadcaster Nos, the government’s multi-million euro campaign to get people to make the DAB radio switch is failing. Experts in the Netherlands’ radio industry say that switching off FM in 2017 is a fairy tale, and that it will take at least another ten years before people are ready. But it’s not FM that’s DAB’s threat. It’s internet radio. Sales of internet radios are much more popular, and more consumers have switched from FM to internet radio both at home and in their cars. Is the UK to soon see a familiar pattern?
Recruiting from radio: Apple hires Zane Lowe from BBC
Legendary BBC Radio 1 presenter Zane Lowe is making news waves as it emerged this week that he’s now set on joining Apple after over a decade of BBC radio broadcasting. His exact role is as yet unknown, but nevertheless the news are enough to make one stroke one’s chin and ponder, ‘What is this going to mean for internet radio?’ Apple is very much a tech company first and foremost, and much like Pandora depends on algorithms to ‘interact’ with its listeners. But now this tech-driven online music platform is reaching deep into broadcast radio and acquiring the presence of a real-life human being – the trusted host. Apple being Apple, of course it’s going to be the first to set a new trend; and Apple being Apple, of course other companies are going to attempt to follow in its footsteps.
Five things internet radio should steal from broadcast
With Zane Lowe’s announcement that he’s to join Apple soon, it looks like the worlds of music streaming and broadcast radio are converging – and of course, who better to start this trend that Apple. Real life human presenters, who reach out to the audience and create a living relationship with them through the mutual love of music, is a big factor that internet radio is missing, and one that makes it, in contrast to analogue and DAB radio, rather soulless. But it’s not just the human touch that internet radio can take from its bigger broadcast brother. This great insight looks at five other things that internet radio can steal from broadcast, including local programming, music and artist familiarity (which, in its bid to become a source of new undiscovered music, internet radio is overlooking), and audience building and ad selling through recurrents.
Internet radio is young, but it has all the potential and all the signs of becoming the next big thing.
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat –shankar.meembat@exaget.com or +447411130680
Radio Times are Changing
February 23, 2015
Radio may be one of the oldest social mediums, turning 120 years old this year, but it is still capable of holding its own against the online onslaught. Sales of radio boxes have declined steadily in recent years, yet in today’s multichannel, digital world, radio is still flourishing. Although the overall concept of radio has remained the same, the biggest change has been the way listeners are consuming radio, with audiences tuning in to their favourite stations through their TVs, computers, tablets and smartphones.
Shankar Meembat, CEO, Exaget discusses the biggest trends in radio advertising, and looks at the latest technology that allows advertisers to tap into the growing trend of mobile radio consumption and deliver customised and targeted content and audio advertisements to listeners based on their profiles.
Read the full article on Digital Marketing Magazine via this link.
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat –shankar.meembat@exaget.com or +447411130680