Radio may be one of the oldest social mediums, turning 120 years old this year, but it is still capable of holding its own against the online onslaught. Sales of radio boxes have declined steadily in recent years, yet in today’s multichannel, digital world, radio is still flourishing. Although the overall concept of radio has remained the same, the biggest change has been the way listeners are consuming radio, with audiences tuning in to their favourite stations through their TVs, computers, tablets and smartphones.
Shankar Meembat, CEO, Exaget discusses the biggest trends in radio advertising, and looks at the latest technology that allows advertisers to tap into the growing trend of mobile radio consumption and deliver customised and targeted content and audio advertisements to listeners based on their profiles.
Read the full article on Digital Marketing Magazine via this link.
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