Camii Whidborne

About Camii Whidborne

Posts by Camii Whidborne:

Week in Review – May Week 1

May 8, 2017

This Week in Review looks into a variety of brands and their innovations to drive more revenue. YouTube are doing this by introducing original programs. Snapchat are also aiming to drive more revenue by launching a self-serve ad manager and SiriusXM are starting a brand new radio station.

YouTube is Adding 40 Celebrity-Driven Original Programs

During last week’s BrandCast event for advertisers, YouTube announced that celebrities including Kevin Hart, Ellen DeGeneres, Ryan Seacrest and Demi Lovato will be creating shows for YouTube. All of these shows will be add supported, announced YouTube Chief Business Officer Robert Kync. While around a half dozen of the star-studded shows will be supported by brand sponsorships, more than 30 others will be on YouTube Red, the subscription portion of the platform. Most of the YouTube Red shows will be created by YouTube influencers rather than by mainstream celebrities.

Snapchat Will Allow Brands of All Sizes to Buy Self-Service Ads

Snapchat last week launched its new self-serve ad manager for buying video Snap Ads. Called Snapchat Ad Manager, it will be widely available in June in several countries for companies of all sizes. Marketers can buy Snap Ads, whether they want to drive app installs, garner branded long-form video views or prompt eCommerce click-throughs.

SiriusXM Announce 24/7 Beatles Radio Station

SiriusXM has announced a 24/7 Beatles radio station, set to begin airing on May 18. All programming is in collaboration with, and fully authorised by, The Beatles’ Apple Corps Ltd. The channel will explore The Beatles’ entire career. It will also feature guest DJ slots with well-known Beatles fans, quizzes, call-ins and special live recordings from the band.

AdsWizz is Developing Skills to Integrate Brands on iHeart Radio via Amazon Alexa

Digital audio ad solutions firm AdsWizz is helping more digital audio advertisers make their campaigns more tech savvy. AdsWizz is making its platform available for music and radio skill developers looking to target Alexa users with interactive ads. For instance, an ad on iHeartRadio for a product could instruct the listener to ask Alexa to put the item in their Amazon shopping cart for future purchase.

Why You Should Implement Facebook Messenger Into Your Radio Station’s Social Media Strategy

May 5, 2017

Facebook has changed the way the world communicates. With Facebook Messenger available for businesses, a new channel for listener engagement has opened. Your radio stations should be implementing Facebook Messenger into your social media strategy to see a growth in listener acquisition as well as listener retention.

1. Everyone is on Messenger

Messaging is without a doubt on the rise, statistics show that the combined user base of the top four chat apps is now larger than the combined user base of the top four social networks. Facebook have recently announced that Messenger now has over 1 billion active monthly users. Given this, your radio station needs to be where your listeners are most active, therefore making Facebook Messenger the most logical platform.

2. Messenger Bots allow instant replies

Messenger Bots are now becoming very advanced and complex. Soon, they will become so compelling that people will not only be using them daily but will also be telling their friends about them. Nowadays, people are used to instant gratification and they expect it with customer service too. Messenger Bots allow you to reply immediately to your listeners providing the right information; you can set up automated answers to FAQs or talk to listeners live; making your radio station more approachable.

3. Get to know your audience

Another great thing about Facebook Messenger is that is allows you to get to know and understand your audience. People are constantly updating their Facebook profiles, giving you useful demographics and psychographics. Facebook Messenger gives your radio station an opportunity to target customers with precision, whilst also focusing on their specific needs and interests.

4. Appear more approachable

Being a part of a platform that your listeners are used to engaging with socially will make your radio station seem more approachable and friendly. Facebook Messenger is a platform for your station to engage with listeners in a personal manner, thus building meaningful and lasting relationships.

5. Safe way to communicate

Facebook Messenger is a personal and secure way to communicate. Your listeners can choose whether or not they wish to interact with your station; allowing your station to be available but not intrusive. Furthermore, the conversation is fast and secure because Messenger comes with an end to end encryption.

3 Examples of Guerrilla Marketing in Radio

May 3, 2017

Guerrilla marketing is an advertising strategy designed for businesses with small budgets. It involves high imagination and aims to promote a product or service in an unconventional way. Guerrilla marketing focuses on grasping the public’s attention with personal and memorable marketing. Check out three of the best examples of guerrilla marketing in radio to hopefully give your station some inspiration to think outside the box.

1. 96.3 Rock Radio

This innovative campaign, by 96.3 Rock Radio, is a great way to grab a person’s attention on low budget. A lot of marketers frequently use giveaways to create buzz but not every business has the budget to spend on this. Giving away an imaginary guitar perfectly complements the station’s brand by showing it’s fun side, conveying that listeners cannot resist but to play their air guitar along with Rock Radio’s songs. Rock Radio managed to grab the attention of passersby and generate a buzz around their station.

2. International Radio Festival

These genius street posters, advertising the International Radio Festival, aimed to reveal the festival’s diversity by focusing on the show located the farthest away from Zurich. IRF Zurich developed billboards which directly integrated gully holes to create a speaker look. Out of the gullies. Kiss FM‘s radio show was aired through small speakers – literally advertising the show from down under. IRF was successfully advertised, highlighting its creativity and diversity on a low budget.

3. Virgin Radio

French radio station Virgin Radio, aimed to create a big buzz around the station which established itself as the pop-rock station for 15-34 year olds. To reinforce it’s tagline Un maxx de tubes (English translation: Maximum hits), Virgin radio gave away a “Maxx” of t-shirts in a very creative way. They hung t-shirts around a city just out of arm’s reach, encouraging people to think outside the box to grab themselves a freebie. Not only was this a great way to create buzz on the street, people who then wear the t-shirt will constantly be promoting the station.

Week in Review – April Week 4

May 1, 2017

Welcome to April’s last Week in Review. This week we will be looking at some lighthearted innovations that are going on; from Channel 4’s super targeted adverts to a crisp packet that plays music! Read on to discover how the myth that shorter podcasts are the most popular has been debunked and why Apple have launched a new “Up Next” feature.

Channel 4 Puts Users’ Names in Ads

Channel 4 has announced a new video-on-demand advertising format. The format will enable brands to incorporate the first names of viewers into their ads. The ‘world’s first audio personalised TV ads’ use first party data from All 4’s 15 million registered users to target them by ‘talking’ directly to the user. “The most attention-grabbing word for anyone to hear is without doubt one’s own name, so to be able to offer advertisers the chance to speak directly to our millions of viewers is […] an immensely powerful marketing tool” said David Amodio, digital and creative leader at Channel 4.

Listeners Want Longer Podcasts

Data presented at the NAB Show showed that 84% of podcasts with more that 100,000 downloads were more that 51 minutes long while just 9.9% were less than 30 minutes. This research suggests that the ideal podcast length may in fact be longer than we think. This debunks the myth that shorter length podcasts are more popular than long-form shows.

Apple Music Launches ‘Up Next’ Developing Artist Program

Apple Music announced a new “Up Next” feature for Apple Music. The feature has been designed to promote “Music’s Next Generation” and highlights a new artist each month. The initiative kicked off this month with artist 6lack (aka Ricardo Valdez) to promote his latest album, FREE 6LACK.

Crisp Packet Plays Guardians of the Galaxy 2 Soundtrack

Doritos and Guardians of the Galaxy Vol.2 have partnered up to create a crisp bag that you can plug your headphones into and listen to the film’s soundtrack. The bags will feature a headphone jack so you can get connected. The packets will also have a rechargeable cassette deck-like control panel that lets you sift through the entire track-list with ease.

Reminder of the Radio Station Election Guidelines 2017

April 28, 2017

Following the announcement of an early general election, it is an important time to remind Ofcom-regulated radio stations the set of practices that are required to follow during the election period. Ofcom take the rules about covering elections very seriously, and broadcasters must understand their obligations in order to avoid any fines or unwanted publicity.

The election period will start on 3rd May, and from this day until 10pm on 8th June, Ofcom rules will take effect.

1. Do not show bias

Political parties monitor stations for any hint of bias. This means that your station must cover each party in a balanced manner. Ofcom advises that you should use your own judgement of parties based on evidence of past and current electoral support. You should aim to keep timing sheets recording any coverage given and to which party. Take note of how you covered the party (e.g. interview, copy) and the time of broadcast.

2. Presenters must remain neutral

Presenters should remain neutral and must not show their political allegiance on air to avoid a fine. Furthermore, candidates are not permitted to act as presenters during the election period.

3. All candidates must get roughly equal airtime

This means that there should be no glaring discrepancy, however you are not required to have a stopwatch. The chair should put forward policies of candidates who are not available for discussion but should remain impartial.

4. Constituency reports must be balanced

Constituency reports must include equal contributions from each of the main parties. On first broadcast, they must include a list of all candidates, giving first and last names and the name of the party they represent or, if they are standing independently, the fact that they are an independent candidate. Subsequently, you must direct listeners to a website link containing the above information.

5. Reports must be accurate and without malice

If a candidate says something defamatory during discussions, you will only be protected from libel if your report is accurate, fair and without malice.

6. Candidates should not phone-in

Letting candidates phone-in your station as as callers is not a good idea as it could show bias. Before having a caller on air, you should ask if they are standing in the election. Furthermore, presenters should not take advantage of their position on air. Presenters should summarise alternative points of views in order to reflect a range of views.

7. Opinion polls “suggest”

You can report opinion polls as news as long as the terminology is correct. Polls do not “show”/”prove”, they “suggest”.

8. No political comment can be broadcast on polling day

Thursday 8th June is polling day. Polls open at 7am and close at 10pm. During this time, you cannot broadcast any political comment apart from basic facts such as the weather, general turnout predictions and politicians voting. Furthermore, broadcasters may not publish the results of any opinion polls on polling day until the election closes.

Please note that this advice is only intended as a short guide. For the full details, see the Ofcom website.

April 2017

April 26, 2017

April 2017 – Exaget Newsletter

Hello,

Check out our latest blog post below to learn why your radio station might want to consider Snapchat and how to promote your podcasts. Want more? Read all of our blogs here.

We would love to hear your thoughts and opinions on our blogs, eBooks and website! Please feel free to drop us a tweet @Exaget or even leave us a message in the comment section at the bottom of all our blog posts.

Don’t forget that we are offering radio stations a no obligation free consultation to analyse your online presence and let you look what is working and what isn’t. Get in touch with use below if you are interested:

Get my free consult

5 Easy Ways to Promote Your Podcast

1. Enticing artwork and description
Similar to album artwork, your podcast artwork is very important to success. It is the first thing people see before listening to your podcast and can be the difference between whether someone decides to listen to your podcast or not.

The title and description need to be equally as enticing because these act like the headline to a newspaper and are what draws people in.

2. Social Media
A social media presence is a way to tell your audience when you will next release a podcast as well as a way to expand your audience. Listeners who engage with your social media posts will have their engagements come up in their friends’/followers’ news feeds; hopefully making them curious enough to listen. As soon as an episode first goes live, tell your followers… [Read more]

The way people are buying has changed, today buyers are doing a lot more research before purchasing a product or service. Download this free eBook to learn four effective tactics to getting more advertisers.

If you’re interested in what is trending and developing each week in the world of digital and radio, you can read our hand-picked selection of the latest and most relevant news in our Week in Review posts.

Why Your Radio Station Needs Snapchat

Your radio station can no longer afford to ignore Snapchat. It now has 158 million daily active users. It is the platform of the moment to reach a large and active audience. Your radio station should be actively working on engaging and recruiting listeners on Snapchat.

1. Share Original Content
Most radio stations are very good at staying active on social media, but they usually do this by posting or sharing other people’s content. They share memes and links and hope their listeners will engage with each post. However, reproducing used content does nothing to show a radio station or DJ’s personality.

The thing I love about Snapchat compared with other social media sites, is that it makes sharing other people’s content extremely difficult. Instead, it encourages sharing your own, original content. [Read more]

Facebook

Twitter

Website

«‹ 2 3 4 5 ›»