The first car radio was introduced in 1922 by Chevrolet. It cost a whopping $200 and with an antenna that covered the entire car roof, needed batteries that barely fit under the front seat and had two mammoth speakers attached behind the seat. It was about as convenient as taking a live orchestra along for a ride.
In 1930, the Galvin Corporation introduced one of the first commercial car radios, the Motorola model 5T71, which sold for between $110 and $130 (2009: $1,700) and could be installed in most popular automobiles. This product was such a huge success that the founders Paul Galvin and Joe Galvin changed their company’s name to ‘Motorola’, which was a blend of ‘Motor’ and suffix -ola used with audio equipment of the time. Here is the first Motorola brand car radio: Music in motion
In 1930, laws were proposed in Massachusetts and St. Louis to ban radios while driving. Even the Auto Club of New York agreed. In their 1934 poll, 56 percent deemed the car radio a “dangerous distraction.” According to automotive historian Michael Lamm, “Opponents of car radios argued that they distracted drivers and caused accidents, that tuning them took a driver’s attention away from the road, and that music could lull a driver to sleep.” Arguing the other side was the Radio Manufacturers Association, who pointed out that car radios could be used to warn drivers of inclement weather and bad road conditions, as well as keeping them awake when they got drowsy.
Blaupunkt became the first maker to offer FM receivers in 1952. This enabled Ford to introduce the “seek” function which allowed tuning from one station to another at the push of a button. By 1963, 50 million cars,over 60 percent, were outfitted with radios. By then, over one third of American radio listening occurred in the car. In the same year the first all transistor car radio was also launched by Becker Monte Carlo which was smaller in size and used lesser energy compared to the traditional vacuum tube radio.
Over the years there was tremendous improvement in the technical aspects of in-car radio to reduce its size, make it more energy efficient and improve the audio via better antenna, amplifiers and woofer.
Where we are now:
Currently brands like Kenwood, Pioneer, JVC, Sony, etc. rule the market of in-car audio systems. These systems include features like CD player, blue-tooth, microphone, AUX/USB input, MP3 compatibility, iPod/Android control. The media formats supported include AM/FM, MP3, AAC, WMA, Satellite radio, HD radio.
What the Future looks like:
The Future of in car audio system looks bright and attractive, with Toyota becoming the first auto-maker to offer a touch-screen audio system across an entire vehicle line as standard equipment. Buyers of the 2014 Scion will get a 6.1-inch touch-screen that includes HD Radio. Drivers willing to fork out an extra $1,198 will get the Scion BeSpoke Premium Audio system. Most notably it includes navigation, integrated social media apps, geo-located POIs and Harman Aha Radio dashboard platform with access to 30,000 free audio stations, including content from such providers as CBS Radio News, NPR, Educational Media Foundation, Slacker and AccuRadio. The 2014 Tundra, Corolla, Sequoia, 4Runner, and Tacoma are the first Toyota vehicles to launch integrated audio and real-time traffic and weather services using Clear Channel’s Total Traffic HD Network (TTN) and HD Radio Technology. The 2014 Toyota Corolla, Tundra and Sequoia are now available with the 4Runner, with Tacoma arriving in dealerships later this month.
Automakers are rushing to add Internet radio apps such as Pandora, iHeartRadio, Spotify and Aha to their infotainment systems. Although Internet radio trails its more established rivals, it has gained a foothold among motorists, according to a February survey by Arbitron Inc. and Edison Research.
CISCO on the other hand sees opportunity in infotainment data. Motorists want latest music, navigation and other infotainment features. But in addition, data collected from infotainment services might generate significant revenue, said Andreas Mai, a director of product management at Cisco Systems Inc. Data harvested from an infotainment system reveals a motorist’s usage patterns, such as which radio stations he listens to, how he uses his on-board navigator, how he drives his car and where he parks it. Mai estimated that data from one car’s infotainment system could generate a total of $1,400 a year in revenue and savings for the motorist, app developers, auto-makers and dealerships.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget
Consumers are listening to more audio content than ever using an array of devices from computers to smart phones to connected stereos and cars, but radio advertising still only makes up a minuscule portion of digital ad dollars. Knowledge and updates are required for this to change and that’s what Exaget’s work is focused on via these articles.
Here’s this week’s round up:
The first paid radio commercial was developed in 1922 in U.S. and in 1973 in U.K. From the adverts played at that time it is clear that there is not much change in the dialogue delivery over the years as we still experience similar formats ads, but radio ads never lost their importance in the marketing world.
If you are contemplating using radio to deliver your advertising message, we’d like to help you make informed decisions. Here are some of the advantages for using this popular medium.
With more than 10 billion apps downloaded just last year, the mobile app is taking over. Now marketers are accessing the app marketplace with in-app ads, hoping to grab a piece of the mobile media pie. This info-graphics further explains in-app ad
In-app advertising is becoming increasingly more popular, important and it isn’t hard to see why. There are thousands of apps out there that are accessed by thousands of people every day. Apps have no age limit, so you can access your target audience any time, and any day.
These days every company needs to advertise its products and service to inform the customers, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for advertising their products but the money spent will lead to success only when the best techniques of advertising are used. So here are five useful tips on how to advertise successfully.
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget
The first paid radio commercial was developed by WEAF in New York by American Telephone and Telegraph (AT&T) in August of 1922. The book “The WEAF Experiment” by an (AT&T) employee describes the concept of “toll broadcasting” as it related to sponsorship of whole programs. (The first sponsor, and hence commercial – according to AT&T – came from the Queensboro Corporation of New York, to sell real estate. The set of five programs over five days starting 8/28/22 cost $50, plus the long distance access fee.) However, it appears other radio stations may actually have sold advertising before WEAF. As early as May 1920, an amateur radio broadcaster leased out his “station” in exchange for $35 per week for twice-weekly broadcasts. And, in Seattle, Washington, Remick’s Music Store purchased a large ad in the local newspaper advertising radio station KFC, in exchange for sponsorship of a weekly program, in March 1922. Additionally, on April 4, 1922, a car dealer, Alvin T. Fuller, purchased time or WGI of Medford Hillside, Massachusetts, in exchanges for mentions.
The BBC was formed in 1922 in U.K. as a number of radio manufacturers came together to promote the new medium. The government of the day worried that broadcasting was too important to be left to the market and set up an enquiry. In giving evidence to the 1926 Crawford Committee, John Reith – then Managing Director of the British Broadcasting Company – stated that “Broadcasting must be conducted in the future as it has been in the past, as a Public Service with definite standards.” The government accepted the findings of the committee and, in 1927 the BBC became a public corporation under a new Royal Charter, which set out its remit and governance structure.
In 1973, some 18 years after the BBC faced its first commercial competition in television, commercial radio launched (then known as Independent Local Radio or ILR). Stations were licensed by the Independent Broadcasting Authority (IBA) and were local, generally covering cities or counties. There was only one station per area, except in London, where there were two with different remits: Capital, broadcasting entertainment, and LBC, broadcasting news and information. The rest of the commercial local stations around the country offered a broad range of programming – from news and chat, through pop music to classical music and religion – and were all locally owned and run. Localness has, therefore, been an important feature of commercial radio since its inception.
First official advertisement on British radio was of “Birds eye frozen food” which was broadcast on 8th October 1973, as part of the launch of LBC (London Broadcasting Company) – the UK’s first ever commercial radio station! Here is one of its audio clip
From the adverts played at the very end it is clear that there is not much change in the dialogue delivery over the years as we still experience similar formats ads.
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch. Exaget Team @Exaget
The advent of smartphones and tablets has heralded a new age of online radio listeners, with apps like UTuneMe making it easy to access the most popular global radio stations from around the world. As more and more people tune in online, it seems like a smart decision to focus on targeting digital audiences with internet radio broadcasting to help make the most of your advertising.
According to Radio Joint Audience Research, the official body in charge of measuring radio audiences in the UK 52% of the nation are now tuning in to the radio using a digital platform, an increase of 15% from last year. 43% of 15-24 year olds, and 24% of adults have listened to the radio on their mobile phone, illustrating the growing trend in online radio. With such high percentages of listeners tuning in on their mobiles there is clearly a growing market for internet radio broadcasting.
With such a rapidly rising trend in the mobile radio market, it seems prudent to invest in internet radio broadcasting for your business. Here at Exaget we offer targeting techniques for you to make the most of your advertisements and reach the correct demographic of listeners.
Through our own survey, we have found that 44% of digital listeners don’t mind hearing advertisements and a further 25% of them don’t mind if they are relative to their interests. At Exaget we can help you optimise your advertising in order to reach your company’s target audience with internet radio broadcasting for the mobile radio market.
The renewal of radio in the digital market calls for a review on the ways a company tries to reach a target market, so utilise our amazing services to ensure that your advert is relevant and contextual to the audience you reach. With the many different services we have to offer, we can give you the tools to succeed in the new world of radio so contact us today.
Magnus Shaw in his latest blog talks about the current situation of internet only radio stations and the reasons behind their failure in acquiring larger audiences. Lack of scale, revenue and a prohibitive royalty cost structure to name but a few.
On the flip side music streamers such as Pandora, Spotify and Rdio have the scale and the revenue but they also have a high cost structure. Laura Sydell asks, ‘Can streaming services make money?’. ‘Pandora” has to pay 64% of its revenue as royalty and Spotify pays 70% of its revenue as licensing fees. The more we listen the more they pay but also the more ads they can target at us for ad revenue.
And there is the need to be reinvesting in the product and audience growth. This level of initial and on going investment is a big barrier to entry for many would be investors.
Drew Larner, the CEO of Rdio, thinks there’s a lot of money to be made. “With real scale, ” he says, “We will absolutely be profitable….wildly profitable.”
Moving on to a more technical note. Jonathan Milne, General Manage, Europe at Celtra, explains why the digital advertising ecosystem needs to re-tool and skill-up if we are to deliver a slick and interactive user experience.
Here’s this week’s round up:
Why internet radio has failed to make a big noise?
Internet-only broadcasting is certainly accessible. Almost anybody can be up and running via the internet in a few minutes. Great, right? Well, only up to a point – read the full article here
Can Streaming Services Make Money?
“It costs us essentially around $20 in licensing fees for every thousand hours that we play in music,” he says. “That means that we have to make $21 in revenue for every 1,000 hours to make a dollar.” – read the full article here
The imperative for HTML5 mobile & tablet advertising
With time spent on mobile and tablet devices due to surpass time spent with desktop devices during this year, it is vital for the digital advertising ecosystem to re-tool and skill-up for HTML5 advertising. The time to act is now – read full article here
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team @Exaget
In-app advertising is becoming increasingly more popular and it isn’t hard to see why. There are thousands of apps out there that are accessed by thousands of people every day. Apps have no age limit, so you can access your target audience any time, and any day.
In-app Advertising & Amazon’s Advances
In the world of in-app advertising Amazon has recently increased its mobile app presence. In fact they are actually offering an incentive to mobile developers to carry their advertisements within their on-screen applications. This is due to the recent increase in mobile platform online shopping. Mobile devices of all models and makes have become the platform of choice for consumers wishing to purchase products. It is interesting to note that app owners can actually earn commission from Amazon when users buy promoted products through their app.
Is Amazon Actually Behind the Times?
It could be argued that Amazon have actually taken an awful long time to take advantage of this advertising platform, as website owners have in fact been able to earn money by posting Amazon product advertisements for around a decade. The process itself actually applies the same concept, but to an app instead of a website.
Mobile Marketing Success
In-app advertising could make all the difference to your business, as smart phones and tablets now account for around a quarter of traffic for marketing campaigns. This has increased significantly in less than two years. For the full statistics, visit the Econsultancy website. Today, just having traditional forms of marketing or advertising isn’t going to be the best strategy for your business, you need to combine both of these techniques; and you simply must have some form of online presence.
In-app Advertising Keeps You Relevant
In business it is incredibly important to stay ahead of the game when it comes to technology. Most consumers for any business will have a smart phone, and with a smart phone comes apps. So, in order to stay relevant to your consumers you need to take advantage of in-app advertising.
At Exaget we endeavour to stay as relevant and up-to-date with technology advances as possible. This is why we developed a specialist Application Programming Interface technology that delivers customised and consumer targeted online radio advertising. Please do not hesitate to contact us for any further information, and we will be pleased to assist you.
Evolution of the car radio
September 19, 2013
Where it all began:
The first car radio was introduced in 1922 by Chevrolet. It cost a whopping $200 and with an antenna that covered the entire car roof, needed batteries that barely fit under the front seat and had two mammoth speakers attached behind the seat. It was about as convenient as taking a live orchestra along for a ride.
In 1930, the Galvin Corporation introduced one of the first commercial car radios, the Motorola model 5T71, which sold for between $110 and $130 (2009: $1,700) and could be installed in most popular automobiles. This product was such a huge success that the founders Paul Galvin and Joe Galvin changed their company’s name to ‘Motorola’, which was a blend of ‘Motor’ and suffix -ola used with audio equipment of the time. Here is the first Motorola brand car radio: Music in motion
In 1930, laws were proposed in Massachusetts and St. Louis to ban radios while driving. Even the Auto Club of New York agreed. In their 1934 poll, 56 percent deemed the car radio a “dangerous distraction.” According to automotive historian Michael Lamm, “Opponents of car radios argued that they distracted drivers and caused accidents, that tuning them took a driver’s attention away from the road, and that music could lull a driver to sleep.” Arguing the other side was the Radio Manufacturers Association, who pointed out that car radios could be used to warn drivers of inclement weather and bad road conditions, as well as keeping them awake when they got drowsy.
Blaupunkt became the first maker to offer FM receivers in 1952. This enabled Ford to introduce the “seek” function which allowed tuning from one station to another at the push of a button. By 1963, 50 million cars,over 60 percent, were outfitted with radios. By then, over one third of American radio listening occurred in the car. In the same year the first all transistor car radio was also launched by Becker Monte Carlo which was smaller in size and used lesser energy compared to the traditional vacuum tube radio.
Over the years there was tremendous improvement in the technical aspects of in-car radio to reduce its size, make it more energy efficient and improve the audio via better antenna, amplifiers and woofer.
Where we are now:
Currently brands like Kenwood, Pioneer, JVC, Sony, etc. rule the market of in-car audio systems. These systems include features like CD player, blue-tooth, microphone, AUX/USB input, MP3 compatibility, iPod/Android control. The media formats supported include AM/FM, MP3, AAC, WMA, Satellite radio, HD radio.
What the Future looks like:
The Future of in car audio system looks bright and attractive, with Toyota becoming the first auto-maker to offer a touch-screen audio system across an entire vehicle line as standard equipment. Buyers of the 2014 Scion will get a 6.1-inch touch-screen that includes HD Radio. Drivers willing to fork out an extra $1,198 will get the Scion BeSpoke Premium Audio system. Most notably it includes navigation, integrated social media apps, geo-located POIs and Harman Aha Radio dashboard platform with access to 30,000 free audio stations, including content from such providers as CBS Radio News, NPR, Educational Media Foundation, Slacker and AccuRadio. The 2014 Tundra, Corolla, Sequoia, 4Runner, and Tacoma are the first Toyota vehicles to launch integrated audio and real-time traffic and weather services using Clear Channel’s Total Traffic HD Network (TTN) and HD Radio Technology. The 2014 Toyota Corolla, Tundra and Sequoia are now available with the 4Runner, with Tacoma arriving in dealerships later this month.
Automakers are rushing to add Internet radio apps such as Pandora, iHeartRadio, Spotify and Aha to their infotainment systems. Although Internet radio trails its more established rivals, it has gained a foothold among motorists, according to a February survey by Arbitron Inc. and Edison Research.
CISCO on the other hand sees opportunity in infotainment data. Motorists want latest music, navigation and other infotainment features. But in addition, data collected from infotainment services might generate significant revenue, said Andreas Mai, a director of product management at Cisco Systems Inc. Data harvested from an infotainment system reveals a motorist’s usage patterns, such as which radio stations he listens to, how he uses his on-board navigator, how he drives his car and where he parks it. Mai estimated that data from one car’s infotainment system could generate a total of $1,400 a year in revenue and savings for the motorist, app developers, auto-makers and dealerships.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget