Exaget Week in Review: Local Radio and Advertising, Location + Data and Future of Audio Advertising
According to the BIS/KELSEY’s new industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” Defining the local media marketplace as all local media/services that provide access to local audiences, BIA/KELSEY estimates total local media spending for 2013 to be $132.7 billion. But it’s not just targeting as in where the ad shows up… but also what it contains.
xAd has been pushing this idea for a while and it’s now out with its latest quarterly Mobile Location Insights report. The data xAd utilizes in particular is situational (smartfences) and behavioral (user data, brand affinity, etc). These are showing lots of growth on its network.
Dave Jimison from F# predicted that the next decade will see a significant increase in amazingly creative audio only advertising. By combining contextual with audio, ads can be more targeted (using a one-to-one targeting technique) and reach a truly captive audience.
Here at Exaget we help you to target the right audience by location and demographic. Our unique digital audio ad insertion technology is the solution enabling audio Apps to deliver targeted, one-to-one campaigns and unleash the impact of audio advertising. The Exaget SDK allows you to use our API to leverage the ad insertion technology.
Here’s this week’s round up:
The local radio market is growing, albeit at a more moderate pace than it once did, by expanding its offerings to off-air platforms, providing a wider range of listener experiences and advertiser opportunities…..
xAd: It’s Not Just About Location… Big Data is Big Differentiator
As we keep saying, the age of big data is colliding with the age of mobile. This is playing out in lots of ways, most notably mobile and location signals used to better target mobile ads. But it’s not just targeting as in where the ad shows up, but also what it contains.
The Future of Audio Advertising
Audio advertising has had its ups and downs, directly related to the media technologies popular at the time. Beginning at the turn of the century, audio ads were a major component of the popular radio shows. During radio’s Golden Age, advertisements evolved from interstitials to sponsoring entire radio shows, integrating their brand messaging into our culture….
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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Exaget Week in Review: Internet Listening, Streaming Audio and Mobile Ad Spend
December 19, 2013
Internet listening reached all-time highs in October, according to data released by Triton Digital in its Webcast Metrics Top 20 Ranker. The cumulative number of AAS was 2,205,211 for domestic listening from 6:00am to 12:00am, Monday through Sunday. Top-line listening growth represents a 5% percent gain from the previous month.
Internet radio and streaming audio have inched toward mainstream use, but still lag other media consumption types. A new study from MIDiA Consulting (Media Insights & Decisions in Action) seeks to discover why — while profiling digital music users generally.
IAB research reveals that nearly 39% of respondents claimed that new budgets are being allocated for mobile ad spend, whilst mobile privacy and brand safety remain top challenges for UK media agencies.
Here’s this week’s round up:
Internet listening breaks records in October
Within the ranking, the best nominal month-over-month success belonged to market leader Pandora, which dramatically led the top-20 field by gaining over 85,000 average active sessions. In percentage terms the monthly top-gainer was Cox Radio, which grew active sessions by 25 percent. The largest monthly drop-off is attributed to EMF, whose October metrics tracked at 89% of September.
MIDiA study analyzes why streaming audio is still niche
Titled Decoding the Digital Music Consumer and sharply written by MIDiA founder Mark Mulligan, the survey is U.K.-centric, with a sample size of 1,000 respondents. The broadest discovery point is that digital music as a whole remains a niche sector, except for massive YouTube use.
39% of agency employees claim mobile ad spend comes from new budgets
The research shows that the amount of people that feel they now have an above average understanding of mobile has increased by 28%, now at an all-time high of 64%. Nearly 40% of media agency employees claimed that mobile is now a regular part of client proposals and encouragingly nearly 20% said that it’s now a regular part of their business.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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