Exaget Week in Review: BIA/Kelsey Mobile Predictions, Free Music on Smartphones, Rdio Now Free with Ads
BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Earlier this week, they released a report that highlights picks across local media coverage areas.
The days of portable audio cassette and CD players are long gone. Instead, most mobile users listen to mobile music on newer, smaller devices, and a study by AYTM Market Research found that smartphones were the chart-topper among devices used.
Not to be outdone by Spotify, Beats or Pandora, Rdio is now free through its website. Mobile users still have to pay if they want access to the full Rdio experience.
Here’s this week’s round up:
BIA/Kelsey Mobile Outlook: 5 Predictions and a Wild Card:
below is the “director’s cut” by Mike Boland. He said “These are areas I’ve been watching most, and where I think they’re moving. It’s pretty clear from the momentum in these areas that it’s going to be an action packed year for mobile.”
1. U.S. Mobile Ad Market Exceeds $10B
2. The Discovery Channel
3. How Much is That Dongle in the Window?
4. SMB-Facing Mobile
5. Mobile Value Lies in MAUs (for now)
Mobile Music Listeners Press Play on Smartphones:
The majority of US mobile users surveyed in December 2013 said they listened to mobile music at least “sometimes,” and around half of that group played songs “often.” AYTM’s findings confirmed their popularity on mobile: Nearly six in 10 respondents had at least one mobile app that streamed music. But those who do stream music through apps typically aren’t paying to do so.
Thanks To Ads, Rdio Now Offers Free Streaming On The Web:
Users will also have to pay if they want an ad-free experience — because that’s how Rdio is making its service free.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
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Exaget Week in Review: Targeted Radio Advertising, Mobile Transactions & Streaming Income
January 30, 2014
Berk Marketing reminds business owners that radio is an affordable, direct response vehicle that efficiently attracts qualified leads. On-line advertising may be new and shiny, but radio advertising is steady and reliable.
Square’s million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’s survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile payments.
Streaming income gained 30% over 2012, continuing a three-year upward trend. Streaming revenue accounts for 70% of all Swedish music earnings. Because of the streaming powerhouse in Sweden, total music revenue is on a similar three-year growth curve.
Here’s this week’s round up:
As Internet Advertising Cost Rises, Targeted Radio Advertising Is A Secret Weapon
While Internet and mobile app advertising continues to be the fastest-growing segment, growing by 32.4% in 2013 according to Neilson, they are not necessarily the most effective. That’s because consumers still trust traditional media advertising over Internet advertising. Neilson reports that 58% of consumers trust radio ads compared to 44% who trust search advertising, 39% who trust social media ads, and 35% who trust mobile display ads.
Square’s Mobile Transactions Gives Company $5B Valuation
When it comes to mobile payments via credit swipe, 42% of consumers say they have done so. The heaviest users are the 35-44 age group (45.4%) and Hispanics (48.9%). SMBs realize that more of their customers are going mobile and they are optimizing their presence to be more mobile as well. According to our LCM survey, almost 40% of SMBs reported that mobile marketing is a high priority in the next 12 months.
Streaming revives music biz in Sweden; what should musicians learn from this?
IFPI Sweden released industry metrics for 2013, showing deepening loss of CD and download sales, countered by a large year-over-year gain in streaming revenue. Billboard did a good job translating from Swedish and packaging the statistics into a chart.
Heinz Radio Case Study 2014 – RAB
New best in class radio case study from the RAB: The “It has to be Heinz” campaign demonstrates how uncompromising attention to detail at every stage of the creative, media and evaluation process enables brands to harness fully the emotional influence of radio to drive their business.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
Twitter – @Exaget
Facebook – Exaget