Exaget Week In Review: Radio & Mobile Ad Revenue, GeoTargeted Ads, Mobile & Internet Trends
Mary Meeker, the former Morgan Stanley analyst and current Kleiner Perkins investor, has built a personal franchise around her annual Internet trends report. She delivered her latest at the Code Conference this week.
Spotify announced at a press event, that the music service is now available to Brazilian users. The expansion marks the 57th country of Spotify’s global reach.
Several European countries are still struggling economically, but the region’s digital ad market is booming. According to the Interactive Advertising Bureau Europe and IHS, digital advertising spending in Europe rose 11.9% last year to total €27.3 billion ($36.4 billion).
The latest Q1 2014 listening data of Britain, from RAJAR confirms that the long term drive to digital listening continues, particularly in London, with over 6.4 million listeners, or 55% of Londoners, listening to radio on digital radio platforms each week.
Radio ad revenue increased by 3.5 per cent year on year in the UK in the first three months of 2014, according to figures from the Radio Advertising Bureau.
Mobile and Location Based Ad Targeting Trends by BIA/Kelsey
Price Waterhouse Cooper (PWC) released its Global Entertainment and Media Outlook 2014-2018
Here’s this week’s round up:
Here’s the Full Deck of Mary Meeker’s Latest Internet Trends Report
Meeker and her team have a knack for pulling together data that speaks to both the specificity of what’s happening right now and how it fits into the larger context of the past and present.
Spotify opens to the important Brazilian market
Spotify’s entrance follows the lead of several competitors. Rdio has a partnership with Grupo Bandeirantes, a large Brazilian media company. Rhapsody obtained its own telecom-partner deal with Telefonica. Paris-based Deezer is also available in Brazil.
Online Ad Spending in Europe Topped €27 Billion in 2013
Mobile posted the largest gains, with expenditure up more than 128% over 2012
London reaches tipping point on digital radio
55% of Londoners now listen to radio on digital.
Radio Q1 ad figures show strongest increase in six years
The increase is the highest year-on-year climb for the January to March period since 2008.
Analysis of the WARC and Advertising Association figures for 2013 shows commercial radio grew its share of all display adspend in the final quarter of 2013 to 5.3 per cent, up from 5.2 per cent in Q4 2012.
Leading in Local Video: Mobile and Location Based Ad Targeting Trends
One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.
Global Outlook: Streaming and concerts will fuel music business for five years
“Music streaming explodes” is PWC’s characterization of streaming’s role in industry growth, echoing a 2013 report from the RIAA. Price Waterhouse Cooper forecasts compound annual growth rate (CAGR) of music-streaming revenues at 14.5%, growing the earnings pie from $848-million to $1.7-billion.
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Week In Review: Music Streaming, Mobile Local Ad and Radio Listening
June 12, 2014
Boutique investment banking firm Coady Diemar released its June edition of the Random Bits note to investors.Focused on digital music, with particular attention to the Apple/Beats acquisition, the analysis concludes that the so-called access model is supplanting music ownership.
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers
PPL (Phonographic Performers Limited), the British collection agency of performance royalties to labels and artists, announced its 2013 revenues, showing year-over-year growth in money collected, and clients served.
Main points from Price Waterhouse Cooper’s Entertainment and Media Outlook study – an analysis and economic projection of several media industry categories that was introduced in a live webcast.
Edison Research has spun out a new segment of The Infinite Dial 2014 survey, co-produced with Triton Digital.
Here’s this week’s round up:
Coady Diemar: Streaming is already the next thing
Authored by investment bankers Chris Ensley and Colin Knudsen, tracks the success of the music-download era as driven by the iTunes Music Store.
U.S. Mobile Local Ad Revenues to Reach $4.5 Billion in 2014
U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey, advisor to companies in the local media industry. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to more than triple over the next five years, reaching $15.7 billion in 2018.
PPL announces growth of British music licensing revenue
The bottom line shows a 4% rise in revenue in 2013 over 2012, to 176.9 British pounds. (Billboard did the currency conversion: $296.5-million.) PPL disclosed that about 40% of collected revenue came from broadcast and streaming sources across radio and television.
More from the PWC Entertainment and Media Outlook: Music and Radio
PWC’s music industry projections hew to the broad sweep of most forecasts: streaming takes the growth lead, physical products continue dropping, and music downloads are threatened. But the exact forecast on that last point might be unique. Though music-download sales dropped in 2013, that skid is forecast to stabilize and remain essentially flat through 2018 in PWC’s modeling.
Public Radio listeners are digitally aware, averse to commercials, and social
The Infinite Dial main report was issued on March 5, and deep dives have been released periodically since then, revealing details of certain demographics and consumer segments. This week, Edison put up some interesting insights about Public Radio P1′s (frequent listeners).
If you found this week’s update interesting feel free to join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get our update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
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