Exaget Week in Review:Revenue growth from Digital Radio Advertising
Here at Exaget we are bringing the power of digital marketing to radio advertising. Namely the ability to measure, make individual and modify audio Ads close to real time.
One question that we are often asked is whether advertising itself is relevant, given most people do not want advertising. Rather than answer it ourselves, we would like to point out to the results of a Forrestor study in our first article of the week-in-review.
Fred Jacobs in his latest Blog mentioned that, Some of radio’s biggest fans are accessing station content from computers, smartphones, and tablets – a trend that will only grow over time. Secondly, radio needs to fully embrace the streaming platform as digital competitors actively seek out touch points, outlets, and channels. And finally, there’s this issue of the Three M’s – the need to more accurately measure AM/FM streaming, merge it with usage data from broadcast radio in a format that is acceptable to agencies and buyers, and then monetize these bigger numbers.
The change occuring in Radio listening habits also seem to be showing up in the advertising growth numbers as i reflected in the RAB’s recent report on the growth in Digital radio advertising.
Here’s this week’s round up:
In-stream Audio advertising set to grow
Consumers are becoming more comfortable with the idea of Online music streaming. However, few music lovers feel they can justify the expense of an ad-free subscription to their favourite service. This situation makes the format attractive to advertisers – read the full article here
Not So Gently Down The Stream
One of the hot topics in radio for several years but reaching a fascinating apex at this point in time revolves around streaming and whether stations are getting proper credit and compensation for their audience usage numbers – read the full article here
Radio Advertising Bureau (RAB) releases radio’s second quarter 2013 revenue
Radio’s Second Quarter 2013 revenue registered “no change from 2012, at $4.66B. First-Half comps were similarly flat, at $8.44B. Digital provided a bright note, up 16% for the Quarter and 13% for the Half. Network was down 4% for both periods – read the full article here
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
@Exaget
Exaget Week in Review: The era of Mobile advertising
August 29, 2013
Mobile advertising has been showing impressive growth rates and outstrips any other form of media in its growth rate. Studies show that the mobile advertising per user is still way below fixed internet advertising. That promises a continued strong growth rate in mobile advertising for some time to come.
That is not surprsiing as the adoption of mobiles and especially tablets for internet activities traditionally done on the PC is just taking off.
This week’s review provides an introduction to mobile advertsing and some interesting facts related to the same.
We revolutionise mobile advertising by providing a technology that delivers customized and targeted audio advertisements and other content to Internet radio listeners based on their location. We provide the service to broadcasters and advertisers to leverage the benefits that smart phone technology can deliver to their business.
Here’s this week’s round up:
What is mobile marketing and why does it matter ? (So So Much!)
Mobile marketing consists of advertisements that appear on mobile application, tablets, or other mobile devices. Mobile advertising formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Your business needs a mobile marketing strategy for the same reason that you need a computer and Wi-Fi access – read the full article here
Greater consumer transparency and control in mobile advertising
The US Digital Advertising Alliance (DAA) has published new guidance on how its self-regulatory principles for targeted advertising apply to mobile advertising, including cross-application, precise location and personal contact directory data. These guidelines are the result of many months of cross-industry work in the US, and they demonstrate businesses’ continued commitment to improving transparency and control in targeted advertising – read the full article here
Ethnic minorities: Britain’s vanguard online radio market
The summary of Ofcom’s new study on minorities and mobile phones reads as follows: ”Ethnic minority groups are more likely to have home broadband and a mobile phone, although they are less likely to watch TV and listen to the radio, compared to the British population as a whole.” But what the United Kingdom broadcast regulator report also shows is that these gadget loving minorities are more likely to listen to Internet radio than AM/FM streams – read the full article here
If you found this week’s update interesting feel free join our mailing list or donate a share, like or tweet. Subscribe to our newsletter to get your update into your mailbox. If you are a broadcaster, or advertiser and are interested in learning how targeted audio advertising can work for you get in touch.
Exaget Team
@Exaget