Check out our latest blog post below to learn why your radio station might want to consider Snapchat and how to promote your podcasts. Want more? Read all of our blogs here.
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1. Enticing artwork and description
Similar to album artwork, your podcast artwork is very important to success. It is the first thing people see before listening to your podcast and can be the difference between whether someone decides to listen to your podcast or not.
The title and description need to be equally as enticing because these act like the headline to a newspaper and are what draws people in.
2. Social Media
A social media presence is a way to tell your audience when you will next release a podcast as well as a way to expand your audience. Listeners who engage with your social media posts will have their engagements come up in their friends’/followers’ news feeds; hopefully making them curious enough to listen. As soon as an episode first goes live, tell your followers… [Read more]
The way people are buying has changed, today buyers are doing a lot more research before purchasing a product or service. Download this free eBook to learn four effective tactics to getting more advertisers.
If you’re interested in what is trending and developing each week in the world of digital and radio, you can read our hand-picked selection of the latest and most relevant news in our Week in Review posts.
Your radio station can no longer afford to ignore Snapchat. It now has 158 million daily active users. It is the platform of the moment to reach a large and active audience. Your radio station should be actively working on engaging and recruiting listeners on Snapchat.
1. Share Original Content
Most radio stations are very good at staying active on social media, but they usually do this by posting or sharing other people’s content. They share memes and links and hope their listeners will engage with each post. However, reproducing used content does nothing to show a radio station or DJ’s personality.
The thing I love about Snapchat compared with other social media sites, is that it makes sharing other people’s content extremely difficult. Instead, it encourages sharing your own, original content. [Read more]