Radio is an excellent medium to join-in on, and to create, conversation. However, nowadays a good social media strategy is essential to engage with your listeners. Twitter is very different from other social platforms and is probably one of the most confounding of them all. It takes a bit of understanding before your followers can start engaging with you like there’s no tomorrow.
1. Twitter has a global audience
Regardless of whether you are a local station or international, your brand should have no boundaries. You should aim to not only reach local listeners but also potential listeners. Do this by joining in on conversation; following trending hashtags and giving your opinions on them. Don’t be afraid to create your own hashtags as well, and when you are on-air encouraging your listeners to join in with conversation on Twitter.
You should aim to make every tweet stand out from the stream, so make them as engaging as possible, asking questions when it makes sense. You should also aim to include pictures/videos in 90% of your tweets.
2. The average shelf-life of a Tweet is 10 minute
Each social media platform is unique, and Twitter is no different. On most social media platforms, you are told not to post too much and avoid being annoying. But Twitter is very different to this, competition is fierce on twitter. Twitter is a huge platform and more and more brands are constantly jumping on board. A Twitter feed fills up extremely fast so it is easy for your radio station’s tweets to get lost amongst the sea of tweets. To overcome this you must aim to be consistent and engaging when you tweet, posting often whilst still ensuring each tweet leads the way with quality engagement.
3. Radio needs Twitter personalities
We all know how important it is for radio personalities to create a bond with their listeners. This is especially done on air, but using Twitter is a new way of involving your listeners. Your station should not only have it’s own Twitter page but also a page for each of its on-air personalities. This would add value to your station and create a stronger relationship between personalities and listeners. Ensure each radio DJ tweets often, and does more than just promote your station. Your radio DJ’s should tweet to show their personality, sharing their thoughts, opinions and what they are up to, without forgetting to engage with listeners by responding to their tweets. Of course, ensure your radio DJ’s pages are associated to your station; have your station’s Twitter in their bio and header; and don’t forget to mention their usernames in your station’s tweets!